So you think the Da Vinci Code is going to give the church a problem?
I've got news for you, we've got a bigger PR problem than that.
Imagine This…
You are a marketing executive in charge of getting the word out on a great and wonderful product line. You know personally that this product works. It has saved and transformed billions of lives – including your own. You have an unlimited supply of this product, and people desperately need it.
And your company is growing by leaps and bounds, right?
No?
It is currently losing as many customers as it is gaining. You are at net-zero growth. That’s the good news.
The bad news is, most of your colleagues and friends in the field across the country are losing 3% of their market each year to the competition. Their message isn’t connecting. Across the industry, the future is bleak.
So, marketing executive, do you:
A. Keep doing what you've always been doing and hope things get better on their own, or
B. Immediately pull the best minds you can find together for a think-tank and launch a massive reexamination and restructuring of your marketing plan?
Reality Check
Guess what? If you are a parish pastor, you ARE a marketing executive in charge of getting the word out on the wonderful product you have been called to market. There is another word for marketing and getting the word out in your field:
Evangelism.
You have been entrusted with the most life-changing, grace-filled, abundance-giving product in history. You know personally that it works. (If you don’t, what are you doing “in the business?”) It saves. It transforms. You do have an unlimited supply. People desperately need it.
And your church is growing by leaps and bounds, right?
Possibly.
If you’re a mainliner, 20% of you can say your churches you are growing. 40% are at a net-zero growth - losing as many members to funerals and attrition as you are gaining through baptisms and transfers. The sad and scary news is, 40% of mainline congregations are losing ground. Overall, mainline Christian denominations are losing 3% of their market share each year to the competition.
A wise guy once said, “One definition of insanity is doing the same thing over and over again and expecting different results.”
Another added, “If nothing changes, nothing changes.”
That isn’t exactly true in our case. For the mainline church, if nothing changes, the mainliners will be flatliners a decade or two from now.
You might say, “If nothing changes… we’re dead.”
I'm thinking we've got more than a marketing problem here. What do you think?