Allow me to vent.
I've never done this online before, so here goes.
I'm a bit pensive, introspective and annoyed today.
Our good guy Monty has been calling non-renewal members for Head to the Heart Adolescent Ministry System and one guy from out east sent him a critique (which we need to hear) saying our stuff was out-dated, old and boring. It was a valuable, if not painful, review. I'm hoping it can help us be better as we continue to design and redesign everything we update. The guy will continue using our system and finding it valuable - even transformational - but not the resources.
So we're breaking up.
On the same day as this rejection, we received the message below *(in italics), schizdoing my brain and making me wonder and mutter out loud "what the H-E-Double Toothpicks" is wrong with FINK, our image, human nature, our presentation - that two people could look at the same elephant and see two drastically different animals.
Maybe it is the second child pleaser in me that wants everyone to love FINK. Maybe it was my dating history - getting dropped so often and having so many broken hearts - that makes me spurn rejection. Maybe it's my overly optimistic view of the world and Pippi Longstocking-ego that makes me think everyone should think what we've created is not only the best thing but the only thing that will work in this wacky world because, after all, it's great and we know it.
(Monty also says, "You don't have to live in reality, but you ought to visit it from time to time.")
Anyway, skim through this quickly (or skim over it) and I'll conclude my tirade at the bottom.
I cannot put into words what H2H has done for the youth and the adults of Holy Trinity. And not just the people who are in the class or have children in the class. So many parents put their kids into confirmation simply because the parents went through confirmation and it seems like they should do it for their kids. But because of you, we actually have a confirmation goal. We want to enhance the faith walk of our children as well as the adults who are involved. We want kids "involved." We have had life line presenters that we would never even have thought of if it hadn't been for H2H. We've had parents talk about how important church and prayer were to their family when they lost jobs; we had a retired general come in and talk about how he went through confirmation in Viet Nam; we had a gentleman come in and talk about how his participation in church enhanced his relationship with his parents when he got older; we had a retired policeman come in and talk about faith in the police force. These stories are what brings the Bible to life for the kids as well as for the adults in the room. The Bible is no longer 2000 years old!
I love being able to tell parents that they will be a part of this ministry. That the church can't do it without them. And have statistics to prove that. I love how parents have gotten on board with the fellowship and service events. I'm able to tell them that they are actually doing much more than I am because when the kids get together and get "involved" they are living their faith.
Faith Inkubators is the greatest! I don't have a creative bone in my body, so for me this ministry is a God-send! You may use anything I rambled on about in your brochure.
I am a fan, your biggest cheerleader!!!
Ann from Holy Trinity
So, what gives?
Do we need to get everyone in the country to training so they know us better? (To know us is to love us.) Do we have to spend three days with them, walking them through the theory and philosophy, the practice and policy, before they understand that we're a learning organization, constantly updating thinking and resources based on their partnership and input and not just a curriculum?
Okay, I'm venting too much here. Way too much.
Get to 'da Pint, Edith
In the book "Cluetrain Manifesto" the authors suggest that the only thing people believe in the advertising/marketing world these days is someone's honest story.
If "old and out-dated" is the first story people hear about FINK, that's what they'll believe, until, of course, someone absolutely ga-ga about us tells them, "You're nuts! They have transformed my ministry!"
At that point, we are in good shape, because the dichotomy sticks in the craw of someone who had a certain set of preconceived beliefs about us. It is then that they may choose to enter the story and see for themselves.
We don't like to give up our preconceived notions. That's why most people vote "no" as a knee jerk reaction to something new. That is also why we must get our story - from the lips of our raving fans - into their minds first, before they imprint a negative from another source.
It is only when they are enticed, intrigued, and invited to come and see by someone they trust, that you have the best opportunity. ("Peter, I've met this Jesus guy. You've got to meet him!")
If it is someone else you know and trust opening the door a crack - rather than marketing and advertising pounding on the door demanding an audience - you've got a wonderful chance for an introduction.
When the student is ready, the teacher will appear.
Open the kid before you open the book.
So, whether it is my neurosis over the fact that I can't please everyone and don't know what to do about it, (you may share this if you are a second child in ministry), or your need to do a better job of marketing Jesus to a world of kids and parents who have already made up their minds that he is boring, here's a Cluetrain thought for today:
"We don't need more information. We don't need better information. We need understanding. And the only way to get understanding is to enter the world... of story..."
So, here's the Question for the Week:
What are we doing wrong with our story and what are we doing right with our story and what can we do better with our story?
And what can you do better today with yours?
RAM